Our Story
Humble Beginnings
Our grandfather (Beharilal) and father (Arun) first opened shop in 1986. Pictured is our first location at Princess Juliana International Airport in St. Maarten. At the time we only had a few gold chains, maybe 15 to 20 pairs of gold earrings, and some t-shirts. Our grandfather used to proudly advertise in the phone book and ran an ad that said, "7 to 7; 365 days a year," and he made sure to be in the store from seven in the morning until seven at night every day.
Over the years our business has evolved and grown, but we have stayed true to our our humble beginnings. We are committed to the values and customer first mindset our grandfather established when we first started.
From Anughya & Pranav welcome to the Ama Family.
Our Mission
For 35 years we have studied the trends, scoured hundreds of trade shows, and worked with the industry's best designers to provide our customers with an award-winning jewelry shopping experience.
We realize that not everyone can come visit us in St. Maarten so we decided to bring the AMA experience to you. Here you will find a unique collection of pieces carefully selected by our team from designers around the globe.